Privacy Policy

1. Introduction

This Privacy Policy explains how BloomX Analytica Limited ("Crado", "we", "us", or "our") collects, uses, and shares personal data when you visit our website or interact with our public pilot booking process.

2. Data Controller and Contact

BloomX Analytica Limited, a company incorporated in England and Wales (Company Number: 16439496), is the controller of your personal data.

Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Contact email: hello@crado.io

3. Personal Data We Collect

When you use our public site, we collect the following categories of data:

• Contact Data: Your email address and correspondence when you contact us via our mailto links.
• Scheduling Data: Name, email, and meeting preferences provided directly to Cal.com when you request a pilot.
• Technical Data: Basic network routing data (such as IP addresses) processed by our hosting provider (Vercel) to deliver the website.

This site currently operates as a static informational presentation. It does not include authentication, user accounts, database storage, file uploads, or payment processing.

4. Purposes and Lawful Basis

We process your data on the following lawful bases:

• To communicate with you: Responding to emails. Lawful basis: Legitimate interests in operating our business and answering inquiries.
• To schedule pilot demonstrations: Facilitating meetings via Cal.com. Lawful basis: Legitimate interests in demonstrating our services, or steps taken at your request prior to entering a contract.
• To deliver the website safely: Serving site assets via our host. Lawful basis: Legitimate interests in maintaining network security and availability.

5. Data Sharing and Processors

We share data with the following specific categories of service providers to operate this site:

• Hosting & Edge Delivery: Vercel Inc. hosts this website and delivers it through its network.
• Scheduling Integration: Cal.com, Inc. operates the embedded calendar popup. The site loads Cal.com's embed script in the background so the calendar can open on the page; the calendar itself loads only when you open it. When you interact with the calendar, Cal.com acts as an independent processor of the scheduling data you submit.
• Font Delivery: We request Google Fonts to display our typography. Google may receive your IP address when delivering these font files.

We do not currently use analytics trackers or marketing subprocessors on this website.

6. Cookies and Storage

Crado does not deploy any non-essential cookies, trackers, or local storage mechanisms when you browse our landing page. Because we do not use tracking cookies, we do not interrupt your browsing with a consent banner.

However, if you open the "Request a Pilot" scheduling popup, our partner Cal.com may set functional and security cookies required for their booking application to operate. We do not control these cookies. You can review Cal.com's own privacy and cookie practices on their website.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Exact retention periods depend on ongoing legal review and operational requirements; generally, pilot inquiry correspondence is held while we evaluate a potential business relationship with your organization, and deleted thereafter if no relationship is formed.

8. Your Rights

Under data protection law (such as the UK GDPR), you possess rights including the right to access, rectify, or erase your personal data, and the right to object to or restrict processing.

To exercise these rights, please contact us at hello@crado.io. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we are processing your data unlawfully.